Google Adwords and Yahoo! Search Marketing are online advertising tools that Yodel NZ uses tp promote your website. These will increase its visibility to users who are searching for relevant products and services, allowing you to precisely target your audience.
When a user types a keyword into a search engine (such as Google, Yahoo or Bing), the business advert appears on the sponsored links, a prominent place adjacent or above the natural results on search engines results page. Yodel continues to provide Search Engine Marketing services, including managing the correct keywords, effectively distributing your online advertising spend and ensuring that your website performs effectively.
The model used in the Google AdWords and Yahoo! Search Marketing is a Pay-Per-Click program - an internet advertising model in which advertisers pay only when their ad is clicked.
The prices for the sponsored links adverts are defined through a bid system, and that's why you need constant bid monitoring to make sure you get the desired results with the lowest cost per click.
Reach - 90% of internet users in New Zealand are exposed to AdWords Ads on sites such as MySpace, Fairfax & YouTube.
Cost - You only pay when someone clicks on your Google and Yahoo! Ad, thereby getting qualified leads.
Timing - Google and Yahoo! Ads are shown when internet users are searching for those products.
Flexibility & Control - Yodel™ can update your campaigns at any time to adapt to any current promotion or campaign.