- Call 0800 252 932
- I
- Yodel™ Mail
- I
- Customer Care
- Forward Solutions
- Recession-proofing a business that's not quite as resilient to economic adversity.
- Designation
- Yodel™ takes the reigns of an existing AdWords campaign for a popular NZ business.
- Hoare Research Software
- Taking the ambiguity out of "STATISTICA", a new product from the Hoare Research Software Centre.
I dealt with several people at Yodel™ and all were very accommodating & they helped me tailor their service to suit my needs. The Yodel™ service will be a valuable tool to test out my marketing theories and strategies
- Leon Tepania, Marketing Manager
Case Studies
Hoare Research Software
The New Zealand owned and operated company based in Hamilton, Hoare Research Software (HRS), provides expert pre-sales advice, technical support and training throughout NZ. HRS supplies a range of international technical software solutions in various fields such as business, education, engineering, environmental work, science and statistics.
Background
Hoare Research Software recently developed STATISTICA, a comprehensive, integrated data analysis program which can perform a wide range of statistical related analysis. The HRS solution was quite revolutionary however most users recognized the HRS brand through its support services rather than statistical packages.
Challenge
HRS needed to promote its new service but found that users didn’t directly search for their keywords. They needed an online strategy which directed users to the relevant information on this new product, but their existing website was extremely cluttered and didn’t clearly define the offer. HRS needed to establish an awareness of STATISTICA and the benefits of the HRS solution for their clients.
Our Solution
Yodel™ created a promotional website for HRS which focused completely on informing users about STATISTICA in a market-savvy way while directing them to respond by enquiring online. This promotional Search Engine friendly site focused on leading users through the STATISTICA process, and how it can help their business.
Yodel™ also created awareness for STATISTICA by using several images ads on Google AdWords content network to display on major business journals, which had a high viewership by their target customers; which included business analyst, scientist, engineers and students.
Result
Across the first 4 weeks HRS recorded their first sale as a direct result of Google AdWords advertising and was extremely happy with what they had achieved. HRS monitored traffic coming into the promotional STATISTICA site and could track that every 12 clicks that came to their website, resulted in 4 phone call enquiries.