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I would have to say, now two years on, that Yodel™ / Google provide us our best value advertising.
...I highly recommend Yodel™ as your Google advertising experts any day!"
- Paul Pedrotti, Director
Case Studies
Designation
Designation is a start-up operating in Auckland's north shore who specialise in effective design solutions, signage and promotional displays. With Google advertising already in place, director Paul Pedrotti found Yodel™ to imbue their strategy with the expertise that running a successful AdWords campaign demands.
Background
Located in New Zealand's north shore, Designation work with their clients to produce effective graphic design solutions, produce and install signage and construct displays. Paul, as the director of any new start-up, wanted to engage a form of advertising with a high Return On Investment (ROI) and without any large financial outlays for his business.
Identifying these alluring qualities in Google AdWords, Paul created an AdWords campaign to attract new customers - finding an immediate ROI. As the breadth of his campaigns grew, Paul decided to enlist the help of Yodel™ New Zealand to maximise the effectiveness and reach of his Google AdWords advertising.
Challenge
As Designation started growing, specifically targeting the customers that Google AdWords gathered became crucial. With Yodel New Zealand’s help, Paul wanted to grow Designation to become one of the north shore’s most popular design and display destinations. Yodel’s aim was for Designation to reach a broader audience whilst promoting a healthy Click-Through-Rate (CTR), and ultimately, a formidable conversion rate.
Our Solution
When Yodel took the reigns of Designation’s online advertising, they re-engineered the campaign to reach a wider audience whilst targeting its appeal precisely towards the type of customers who Designation could best serve.
Paul recognised the need to adequately qualify potential customers in order to increase their ROI from Google AdWords and consequently maintain a high CTR. This was precisely what Yodel aimed to do with Designation’s newly updated campaign.
Result
By harnessing both the experience and expertise of Yodel, Designation's campaign began to flourish immediately. For the first six months of Designation's advertising with Yodel™ the accruing surge of business generated the growth that they desired. Through the following eighteen months Yodel™ continued to carefully craft campaigns that have seen a gradual increase in AdWords expenditure return an exponential growth in business.