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- Forward Solutions
- Recession-proofing a business that's not quite as resilient to economic adversity.
- Designation
- Yodel™ takes the reigns of an existing AdWords campaign for a popular NZ business.
I would like to send a few words of thanks for the service from you and Yodel™ for all the help in getting started with Google adwords. It really helped me gain new leads at a time when they were most needed. It was all made easy by everyone at Yodel™ and the reporting and follow up was all timely and well received.
- Mike England, Owner
Case Studies
Forward Solutions
Forward Solutions was born of director Mike England's passion for property investment and expertise in financial planning. Mike has been a mortgage broker for several years and after successfully working for a large firm he decided to offer his services through his own business. Forward Solutions sets itself apart with its innovativeness and flexibility, offering strait forward advice on a range of sound financial solutions.
Background
With many New Zealanders still reeling from the effects of economic recession, the housing industry in New Zealand is facing an uncertain path to recovery. Property investment had condensed with the housing market, leaving New Zealand with many less potential customers for mortgage brokering services.
Challenge
Mike had already established a professional website for Forward Solutions, creating an all-important web-presence for his company. With a website in place, Forward Solutions was in good stead for targeting customers with search engine marketing. What Mike needed was a campaign which would focus on customers who needed the bread-and-butter of Forward Solutions: mortgage brokering, thereby minimizing any collateral advertising expenditure in a time of uncertain growth.
Our Solution
Yodel™ fashioned a carefully engineered AdWords campaign for Forward Solutions. AdWords advertising for mortgage brokering services bears fierce competition and a poorly-planned campaign can become as costly as it can be ineffective. Yodel™ was careful to furnish Mike's AdWords campaign with a decidedly precise but limited set of keywords.
Result
Mike immediately felt the effect of Google AdWords advertising with Forward Solutions receiving leads at a time when they needed it most. What started with four dozen unique new clicks in the first month quickly grew to well over 100 clicks a month. Mike enjoys the steady influx of potential customers to his website and now values it as one of the primary sources of new leads to his business.