Yodel To Take Google AdWords Service to Three Countries

Sydney, 10 November 2008 – Australian web advertising provider fulfilNET Australia has announced that it has secured a strategic alliance with Google to sell its AdWords service in South Africa, Ireland and the UK in a move that will propel the company’s international expansion strategy.

Under the agreement, fulfilNET will resell Google AdWords in South Africa, Ireland and the UK, under its brand Yodel. The company already has 7,000 customers in Australia and New Zealand. Yodel is the largest online advertising service provider in these markets.

“This is a significant agreement for Yodel, which will launch us into the international market’’ said fulfilNET Australia Marketing Director Paul Harvell. “Our motto is that we turn clicks into calls for companies using Google AdWords. We aim to replicate our Australian market leadership in these other markets by deploying our successful model of sales engagement.”

The AdWords service from Google offers companies pay-per-click advertising solutions and site-targeted advertising for companies wanting to promote their services and products online. Harvell said the Google AdWords market was growing quickly and he expected businesses in South Africa, Ireland and the UK to increasingly use the service to promote themselves online.

Harvell said it was Yodel’s strong performance that encouraged Google to seal the alliance that will see it selling AdWords in these countries. He said fulfilNET’s unique customer relationship management (CRM) and campaign provisioning systems would bring many benefits to clients in the three overseas markets. “We’re confident that customers in our new offshore markets will be just as satisfied with our services as our local customers.”

FulfilNET has more than ten years experience in the Australian SME online market, having developed software solutions and provided marketing and implementation services to many leading publishers. The company created Australian Local Search (ALS) in 2004 to develop local search databases and search technology. ALS was then sold to the Australian arm of media giant News Corporation the following year and re-branded as online search and directory provider True Local.

For more information, please contact Managing Director Paul Harvell at Yodel Australia on (02) 8870 3318 or contact:

Duncan Craig
Professional Public Relations
Sydney, Australia
dcraig@ppr.com.au
M: +61-415-472-484

FulfilNET has brought new technologies to small to medium business since 1998, FulfilNET is a leading provider of online content management and search engine marketing services in Australia and New Zealand.

www.fulfil-net.com

Yodel became the first authorised reseller of Google AdWords and Yahoo! Search Marketing in Australia and New Zealand in 2006. Yodel is now Australia’s largest reseller of pay-per-click advertising on Google AdWords, Yahoo! Search Marketing and Ninemsn.

www.yodel.co.nz
www.yodel.com.au